In the 2017 Ninth China Plastic Pipe Bidding and Purchasing Evaluation Promotion Activity that ended a year ago, Kaixin Pipe Technology Co., Ltd. from Beilun District, Ningbo City, one of the top 100 industrial counties in the country, won the competition among more than 180 companies. Won three industry awards. In the process of industrial optimization and upgrading of "quality" and "intelligence", as a pump and valve manufacturer with 19 years of development history, Kaixin uses the Internet to continuously change its development mode, optimize the industrial structure, and build and develop its own brand advantages.
Leveraging the Internet to
break the bottleneck of corporate development
Limited by the channel restrictions of traditional manufacturing, the development of Kaixin Pipeline Technology Co., Ltd. once fell into a bottleneck period. In 2005, under the leadership of the company's decision-makers, Kaixin began the process of moving closer to the "Internet +" industry from the traditional pump and valve manufacturing industry before "Internet +" rose to the national strategy.
Internet + marketing
1. In terms of research and development, although Kaixin has invested heavily in technical improvements to the original production line, in the face of relatively backward domestic door valve technology, blindly building cars behind closed doors will eventually be eliminated by the market. In order to change this situation, Kaixin actively understands and participates in various industry summits through the Internet, continuously attracts outstanding talents in the industry, and spends huge amounts of money to develop and improve new pump valve technology. Finally in 2012, the new diaphragm valve and butterfly valve were successfully developed and mass-produced.
2. At the same time, in order to enhance the competitiveness of the product market and expand the product camp, in 2015, Kaixin introduced the advanced KraussMaffei pipeline production line from Germany and officially entered the large-diameter pipeline market.
3. In the Internet era, the iterative update of products is extremely important. In order to improve products and provide customers with better services, Kaixin has established a systematic product experience feedback mechanism, and in 2017, based on relevant product feedback information, successfully improved and developed The general-purpose butterfly valve is suitable for international butterfly valve standards such as national standard, American standard, Japanese standard, German standard, etc., which marks that Kaixin has taken a higher step in the exploration of Internet + research and development.
Internet + office
1. Kaixin has a production, research and sales team composed of more than 200 people. In the Internet era of high-speed information circulation, how to improve the efficiency of work communication between employees has become the primary task. Kaixin introduces integrated collaborative office software such as corporate QQ and ERP management systems, which greatly saves office time and effectively improves office efficiency.
2. In the reform process of "Internet +", Kaixin always adheres to the tenet of quality first, customer first, adheres to the development principle of promoting development with quality and seeking benefits with reputation, and provides every Kaixin user with the most thoughtful product service.
Follow Waves Mini Program to
Seek a New Leap in Enterprise Development
1. In terms of brand publicity, in addition to continuous maintenance of the official website, Kaixin officially opened the official WeChat account of Kaixin Pipeline Technology Co., Ltd. in November 2016, gradually shifting the focus of brand marketing from the traditional Internet to mobile In the Internet field, combining with the current mainstream self-media platforms, with the help of its vocal advantages, seek new opportunities for enterprise development.
2. In 2017, as the first year of WeChat Mini Programs, the placement of offline scenes made lightweight WeChat Mini Programs more and more popular among consumers. Especially in the past year, WeChat Mini Programs have experienced explosive growth. Kaixin stepped on this wave to seek new breakthroughs in the enterprise.
3. In the future, Kaixin will promote its pumps, valves, pipes and pipe products through small programs. In the WeChat small program with constant traffic, how to promote the brand and products will become the key to Kaixin's development.
Kaixin has gone through 19 years of entrepreneurial history. The enterprise spirit of "defying difficulties, advancing with the times, leading innovation, honesty and trustworthiness" leads all employees to be down-to-earth and diligently governing, so that Kaixin continues to develop and grow. At the same time, the in-depth promotion of the "Internet +" process and high-quality products and services have enabled Kaixin to successfully establish a foothold in the industry and establish a good brand image.
Looking back on the past, Kaixin never forgets its original intention and forge ahead.
Looking forward to the future, Kaixin is down-to-earth and bravely climbing the peak.